News
Latest News
Keep an eye on the name Blue Equity
CNBC.com
June 18, 2007
Keep an eye on the name Blue Equity — a private equity firm that first acquired SFX Sports and has since purchased NFL agent Joel Segal's practice (Reggie Bush, Michael Vick) and Humarks, a sports management and events company in Argentina. The company announced this morning that they bought Team Championship International (TCI), owners of "Hoop It Up," "Let It Fly," and "Kick It." While every firm that delves into the sports business loves to ink clients, the true money in the future is going to be in grassroots events like this with little startup cost, big sponsorship potential (Dick's Sporting Goods is the title sponsor of "Kick It") and no chance of defection (the biggest risk in the athlete business). Blue Equity is representing Joakim Noah and Corey Brewer in the upcoming NBA Draft.
