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For Immediate Release
| Contact: | Kendra Calvert Blue Equity, LLC Tel: 502.588.7159 kcalvert@blueequity.com | Charlie Bernard 5W Public Relations Tel: 212.584.4278 cbernard@5wpr.com |
Under Armour Taps Tennis Star Igor Andreev to be Face of Its European Tennis Brand
FX Worldwide Secures Multiyear Deal for Russian StarLOUISVILLE, KY, August 27, 2007 - Blue Equity, LLC (www.blueequity.com) announced today that client Igor Andreev, represented by the firm's SFX Worldwide Division, has signed a multi-year agreement with Under Armour. Currently the #39 ranked player in the world, Andreev has improved his ranking over 100 spots since his return to action after an 8 month layoff in 2006 due to a knee injury. The Russian born player currently trains in Spain and is represented by agent Alexei Nokolaev from the firm's Moscow office.
Igor Andreev is the third top 100 ranked tennis player signed to Under Armour following the signing of American Robby Ginepri in 2005.
"We're thrilled that Under Armour has chosen Igor Andreev to serve as the brand's ambassador in Europe and we expect that his following there will tremendously enhance mind share in the region," said John Tobias, Vice President of SFX Worldwide. "For Igor, this is an unbelievable opportunity to be associated with one of the most well regarded performance apparel brands in the industry."
The signing to Under Armour marks Igor Andreev's second endorsement deal as he is currently under contract with racket maker Babolat.
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About Blue Equity
Blue Equity's holdings in sports are comprised of SFX Worldwide, Worldwide Football, Blackwave Sports, Team Championships International (TCI), Humarks and Game Seven Sports Marketing. Current clients include Heisman Trophy winner Reggie Bush, NFL Pro Bowlers DeAngelo Hall, Will Smith and Michael Vick, NBA All-Star Rasheed Wallace, 2007 NBA Lottery picks Joakim Noah and Corey Brewer, Australian, French and US Open Champion Justine Henin, US Open Champion Andy Roddick, No. 1 doubles team Bob and Mike Bryan, Minnesota basketball coach Tubby Smith, Arizona State basketball coach Herb Sendek, Louisville football coach Steve Kragthorpe, Ole Miss basketball coach Andy Kennedy, Arkansas basketball coach John Pelphrey and Massachusetts basketball coach Travis Ford. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock 'n Racquets, Hoop It Up, Let It Fly, Kick It, the Boston Marathon, EliteXC Mixed Martial Arts, the Superstars Competition, the AVP Beach Volleyball tour, Ice Wars, the World Cup of Softball, Basketball Hall of Fame Challenge, the Men's and Womens' Fifth Third Bank Tennis Championships and the Men's Ford Tennis Championship.
www.sfxworldwide.com | www.blackwavesports.com | www.teamchampionships.com | www.game-seven.com | www.humarks.com
Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, real estate and international trade. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. www.blueequity.com