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For Immediate Release
| Contact: | Kendra Calvert Blue Equity, LLC Tel: 502.588.7159 kcalvert@blueequity.com | Charlie Bernard 5W Public Relations Tel: 212.584.4278 cbernard@5wpr.com |
SFX Worldwide Signs Ultimate Fighter Houston Alexander to Representation Agreement
LOUISVILLE, KY, September 3, 2007 - Blue Equity, LLC (www.blueequity.com) announced today that its SFX Worldwide Division has signed UFC fighter Houston Alexander to a representation agreement. SFX will work with Alexander for all outside of the ring endorsement opportunities. Nicknamed "The Assassin", Alexander scored a major upset in his UFC debut on the undercard of the Chuck Liddell vs. Quinton "Rampage" Jackson Pay-Per-View. Despite being a significant underdog, Houston Alexander easily defeated top light heavyweight Keith Jardine to gain instant recognition in the Mixed Martial Arts sports world.
"SFX Worldwide is the premier sports agency in the world and it's a tremendous honor to be working with them. I am very excited about the opportunities their years of experience will help open up for me," said Houston Alexander.
With multiple talents ranging from the radio airwaves to graffiti art, Houston Alexander is surely one of MMA's most bankable fighters. So talented a graffiti artist is Alexander he came to be known on the street with the tag name Scribble and is currently known on Omaha's radio waves hosting a show every Sunday night on Power 106.9 as DJ Strongarm. Whatever this multitalented fighter pursues seemingly turns to gold, and SFX is confident this will hold true when it comes to endorsement opportunities.
SFX Worldwide agent William Lamb will be responsible for creating endorsement opportunities for Alexander. With recent UFC Pay-Per-Views approaching one million buys, the sport's increasing popularity is making its athletes' household names among the crucial 18-35 male demographic to marketers.
"Houston Alexander represents a major entry into the world of Mixed Martial Arts for our firm and we are excited to be working with him," said Michael Principe, Chief Operating Officer of Blue Equity and Managing Director of its Sports and Entertainment division. "As a future star in Mixed Martial Arts, Alexander provides marketers an opportunity to raise brand visibility to the sport's rapidly increasing fan base.
Originally from East St. Louis, Illinois, the 35 year old Alexander currently trains out of Omaha, Nebraska. Beyond his fighting career, Houston Alexander is one of the leading figures of Omaha's thriving underground hip-hop community, and serves as a DJ on KOPW, one of the city's top radio stations.
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About Blue Equity
Blue Equity's holdings in sports are comprised of SFX Worldwide, Worldwide Football, Blackwave Sports, Team Championships International (TCI), Humarks and Game Seven Sports Marketing. Current clients include Heisman Trophy winner Reggie Bush, NFL Pro Bowlers DeAngelo Hall, Will Smith and Michael Vick, NBA All-Star Rasheed Wallace, 2007 NBA Lottery picks Joakim Noah and Corey Brewer, Australian, French and US Open Champion Justine Henin, US Open Champion Andy Roddick, No. 1 doubles team Bob and Mike Bryan, Minnesota basketball coach Tubby Smith, Arizona State basketball coach Herb Sendek, Louisville football coach Steve Kragthorpe, Ole Miss basketball coach Andy Kennedy, Arkansas basketball coach John Pelphrey and Massachusetts basketball coach Travis Ford. Media & Event properties include the US Open Tennis Championship, the French Open Tennis Championship, the Legg Mason Tennis Classic, numerous US-based ATP tournaments, Rock 'n Racquets, Hoop It Up, Let It Fly, Kick It, the Boston Marathon, EliteXC Mixed Martial Arts, the Superstars Competition, the AVP Beach Volleyball tour, Ice Wars, the World Cup of Softball, Basketball Hall of Fame Challenge, the Men's and Womens' Fifth Third Bank Tennis Championships and the Men's Ford Tennis Championship.
www.sfxworldwide.com | www.blackwavesports.com | www.teamchampionships.com | www.game-seven.com | www.humarks.com
Blue Equity, LLC is an independent, private equity firm based in Louisville, Kentucky. It is committed to actively investing growth capital and business expertise in enterprises with solid development potential. Blue Equity forms strategic partnerships with existing management teams and leverages its expertise and relationships to stabilize, strengthen and grow lasting value. Investment efforts and managerial expertise are focused on the operation of a global and diversified portfolio of business enterprises, including opportunities in media, publishing, sports and entertainment, financial services, real estate and international trade. Blue Equity is dedicated to helping businesses grow by accelerating opportunity and driving innovation to the marketplace. www.blueequity.com